Natalie and Ashley are sisters, best friends, and fashion lovers.

They purchased Gena Chandler in 2023 and are excited to offer a curated mix of women’s contemporary clothing and accessories across a variety of styles and price points. At Gena Chandler, they strive to create a personalized shopping experience for customers both in store and online. Their goal is to make shopping simpler, while empowering every woman to feel her best – through every season of life.

Gena Chandler was a collaboration between two best friends, Gena Combs and Chandler Norman. After working for several fashion designers in New York City, the duo returned to their hometown and launched Gena Chandler in 2006. After 17 years as owners, Gena and Chandler sold the boutique to embark on the next chapter in their lives. Natalie and Ashley are thrilled to carry on the Gena Chandler legacy. They look forward to meeting you, styling you, and celebrating life's moments with you!